HHH_Poscards_Detail.jpg

Objective

The objective was to come up with an idea for a retail store in San Francisco and design the brand identity. This includes a logo, stationery system, and postcards.

Project Type

Identity, Print

Year of Completion

2018

Approach

My idea for a retail store concept is a record store/vintage clothing shop called House of Hip-Hop. As the name suggests, everything about the store and the products would be related to Hip-Hop culture. This would include a large collection of vinyl records, posters, vintage clothing, and more. Hip-Hop is arguably the most influential culture today, so I wanted to create a retail store that embraces every part of it. The concept of the design was driven by the keywords modern, precise, and organic, and clean.

HHH_Sign_Mockup.jpg
HHH_Tote_Mockup copy.jpg
HHH_Vinyl_Cover.jpg
HHH_Bus_System_Layout_01.jpg
HHH_BusCard_Overhead.jpg
HHH_BusCard_Angled.jpg
HHH_Postcards_Overhead copy.jpg
HHH_Postcards_Detail_03.jpg