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Objective

The objective was to design a "conceptual cookbook." Rather than a standard recipe book, there had to be an overarching concept behind the book along with recipe spreads. It was like a recipe book that told a story.

Project Type

Print

Year of Completion

2019

Approach

The type of food I chose for the cookbook was soul food. The concept honors the humble beginnings of soul food as well as highlights the pivotal role it played during the Civil Rights Movement. The pages were printed in newspaper-like paper, the recipe pages were designed to look like protest posters, and the overall design and colors were inspired by the Black Panther Newspaper. The concept of the design was driven by the keywords powerful, dynamic, and bold.

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