Carhartt_Display_All.png

Objective

The objective was to choose a brand and design a line of sustainable cleaning products. The 3D prototypes were to be created using Adobe Dimension.

Project Type

Packaging

Year of Completion

2020

Approach

The brand I chose was Carhartt. Carhartt is an American staple from Detroit, MI known for its work apparel such as jackets, coats, overalls, coveralls, dungarees, and more. Since Carhartt is known for workwear and getting your hands dirty, I thought it would be interesting if they had a line of cleaning products. The types of cleaning products I chose were household cleaners and car care products. The concept of the design was driven by the keywords quality, precise, and straightforward.

Carhartt_Eyewear copy.png
Carhartt_Cleaners copy.png
Carhartt_CarWash_Scene.jpg
Carhartt_CarWash_DetailShot_02.png
Carhartt_Display_Soap.jpg