The brand I chose was Carhartt. Carhartt is an American staple from Detroit, MI known for its work apparel such as jackets, coats, overalls, coveralls, dungarees, and more. Since Carhartt is known for workwear and getting your hands dirty, I thought it would be interesting if they had a line of cleaning products. The types of cleaning products I chose were household cleaners and car care products. The concept of the design was driven by the keywords quality, precise, and straightforward.