Objective
The objective was to choose a brand and design the company’s CSR report and identity across different platforms. The platforms include a booklet, website, a social media post, and another print deliverable of our choice.
Project Type
Digital, Identity, Print
Year of Completion
2020
Approach
The company I chose was Levi Strauss & Co. Levi's is known for their sustainability efforts, both environmental and social. They are constantly figuring out ways to reduce their carbon footprint in the world while being a voice for causes they care about. 2020 was a turbulent year, marked by waves of protests and social unrest amid a worldwide pandemic. I wanted the concept of Levi's CSR report to be centered on the people and the fight for equality. The concept of the CSR was driven by the keywords powerful, bold, and meaningful.
