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Objective

The objective was to design the packaging for a line of sustainable powdered latex paint for a designer of our choice. The designer I chose was Brian Donnelly, a.k.a. KAWS.

Project Type

Packaging

Year of Completion

2019

Approach

KAWS is a renowned artist and designer known for his distinct 3D sculptures and vibrant, energetic paintings. My idea was to create a home paint line offering colors identical to the colors KAWS uses in his work. The packaging design was centered around the keywords modern, simple, and minimal.

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